Founded in Wollongong, Australia in 2023 by Doni Love, a fashion movement transpired. A movement based in creativity and self expression with the intention of bringing love to the forefront of the design process. From the initial 'Doni Love' symbol, to the sourcing of exclusive textiles, the meticulous fitting and styling procedures and the in-house development of prints. The result is a premium product that looks good, feels good and ignites self love for the individual.